Difference between B2B and B2C Content, plus other Questions On Content Marketing

Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…

OTT is out and 12% Internet Tax is in, Facebook is still off. What next for your Social Media Marketing?

First, I have to say this, there is no going back to the way things were. There is no going back to normal whatever that was. I believe normal is now, today, this moment, the current situation or environment we are in. We are moving forward. The Covid-19 disruption has already happened, and its effects…

On Creating a Remote Working Model for a Company

For 8 years now, I have been running a digital marketing agency called Kahill Insights Company limited (K.I) that focuses on creating engaging and interactive content items that return on clients’ desired outcomes and investments. I started this company out of pure passion and curiosity for how digital platforms connect, market, and build relationships that…

More influencers, less likes and followers in 2020 onwards

Over 1 million new users join social networks each day, and so it will be in 2020. To see what 2020 social media marketing will be like, we have to consider emerging platforms, secured patents, new tactics, and demographic shifts. According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will…

How Social Media in Uganda will be like in 2015

I was called a prophetess on National TV (Urban TV) when I was hosted by the presenter @danmumbere on 31st Dec 2014 on the #tag show, because I wrote a blog in 2013 that predicted what Uganda’s social media will be like in 2014, and I got 75% of my predications right. Check them out…

Why Social Media Marketing? #SMUg14

This is an article I wrote about the need for social media marketing in regard to the Social Media Summit in Uganda for East Africa Business Week that came out yesterday. This post is for those who missed the article in print media.   Today, in the business world, there is a constantly growing buzz…

5 Indicators That You Are Tweeting The Right Tweets

Communication is both an expressive, message-sending, and a receptive, message-receiving, process. Failure to communicate effectively can be due to a problem on either or both ends of the process. This is what we all aim for with all our work online. So are you tweeting enough per day that those tweets are impactful, meaningful directed…

Deciding When To Create a Social Media Policy And What To Consider

What is a social media Policy? A social media policy is your first line of defence to mitigate risk for both employer and employee. It is something to consider that includes guidelines you need to protect yourself as a company/organisation or as a content/social media manger. Most companies add this in their confidentiality agreement to employees to cover…

Why You Need To Read Privacy Policies On Social Sites

“Welcome to Facebook, Signup Here,” is what welcomed me nine years ago when I was joining Facebook. I signed in as a true human being without reading the privacy policy. What I didn’t know was the amount of useful information I could get from it. Do you read privacy policies before joining social sites? Now…

My One Year Lessons As A Content Marketer

It has been one year since I choose this path. It is not something I learnt in school, it is a career path I taught myself with guidance from people who knew what it was all about. Stephen Musoke, Michael Niyitegeka and James Makumbi I salute you. In my one year I have learnt that;…

#SocialMedia Trends To Watch In 2014 – #Uganda

Around this time last year, Kahill wrote a blog about what 2013 holds for Social Media Marketing in Uganda. Now as she sat there flipping through her social sites, she realised that next year is going to be a revolutionary year for social media in Uganda. Kahill has witnessed the best social media groundbreaking events in Uganda.…

Understanding Tweet Ups

I have been to a number of these, some were informal and others were formal. Indirect ones were more of meet ups with tweeps to catch up which ended up being tweetups. Then the direct ones were actually organised by different brands, campaigns, individuals and organisations. What Are TweetUps? These are real life meetings organised…

Choosing a Social Media Consultant For Your Brand

A social media consultant is essentially the eyes, ears and voice of your company online. This means you need someone who can raise your brand awareness, deliver traffic to your website, and boost you on line while keeping your company’s reputation on top. So how do you hire the right person?=> First you find out how…