The High Court in Kampala, Uganda made a novel ruling that affirmed the legal validity of contracts executed through WhatsApp. Judge Patricia Kahigi Asiimwe of the Commercial Division ruled that under the Electronic Transactions Act, the definition of a data message is something that has to be stored by a computer. And then went ahead and…
Hey there, fellow dream-chasers and online enthusiasts! 🌟 Today, we’re diving headfirst into the world of building a magnetic online presence. If you’ve ever felt the frustration of being a lone cricket in the vast field of the internet, this one’s for you. Buckle up, because it’s time to stop scrolling and start building –…
The smuggler’s manifesto is a document that was leaked online by an anonymous source, claiming to be a member of a global network of smugglers who operate in the shadows of the law. The manifesto reveals the methods, motives, and philosophy of the smugglers, who claim to be providing a valuable service to humanity by…
A few months ago, I was attending the Thrive Business Owners Breakfast meeting organized by Worship Harvest Ministries under the Harvest Institute School of Practical Business where I had many light bulb moments and sparks of idea development. One of the things that had been keeping me uncomfortable is the question in the title that…
It is important for all businesses to review how they are harnessing the marketing trends so they can apply the latest innovations through the 70:20:10 rule of marketing focus. The rule has it that 70% of the time we focus on things that are very core to our business, 20% is where we are trying…
Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…
First, I have to say this, there is no going back to the way things were. There is no going back to normal whatever that was. I believe normal is now, today, this moment, the current situation or environment we are in. We are moving forward. The Covid-19 disruption has already happened, and its effects…
For 8 years now, I have been running a digital marketing agency called Kahill Insights Company limited (K.I) that focuses on creating engaging and interactive content items that return on clients’ desired outcomes and investments. I started this company out of pure passion and curiosity for how digital platforms connect, market, and build relationships that…
Over 1 million new users join social networks each day, and so it will be in 2020. To see what 2020 social media marketing will be like, we have to consider emerging platforms, secured patents, new tactics, and demographic shifts. According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will…
We all like listening to good stories that relates to us and expand our knowledge about life. A well told story will get you the audience and an engaging one at that. An audience that is hungry for more of the things you are talking about. In most cases when you start your story you…
I was called a prophetess on National TV (Urban TV) when I was hosted by the presenter @danmumbere on 31st Dec 2014 on the #tag show, because I wrote a blog in 2013 that predicted what Uganda’s social media will be like in 2014, and I got 75% of my predications right. Check them out…
This is an article I wrote about the need for social media marketing in regard to the Social Media Summit in Uganda for East Africa Business Week that came out yesterday. This post is for those who missed the article in print media. Today, in the business world, there is a constantly growing buzz…
Communication is both an expressive, message-sending, and a receptive, message-receiving, process. Failure to communicate effectively can be due to a problem on either or both ends of the process. This is what we all aim for with all our work online. So are you tweeting enough per day that those tweets are impactful, meaningful directed…
What is a social media Policy? A social media policy is your first line of defence to mitigate risk for both employer and employee. It is something to consider that includes guidelines you need to protect yourself as a company/organisation or as a content/social media manger. Most companies add this in their confidentiality agreement to employees to cover…
Created by Column Five and Marketo
Do you have a social media policy that governs your online activities?
“Welcome to Facebook, Signup Here,” is what welcomed me nine years ago when I was joining Facebook. I signed in as a true human being without reading the privacy policy. What I didn’t know was the amount of useful information I could get from it. Do you read privacy policies before joining social sites? Now…
It has been one year since I choose this path. It is not something I learnt in school, it is a career path I taught myself with guidance from people who knew what it was all about. Stephen Musoke, Michael Niyitegeka and James Makumbi I salute you. In my one year I have learnt that;…
Around this time last year, Kahill wrote a blog about what 2013 holds for Social Media Marketing in Uganda. Now as she sat there flipping through her social sites, she realised that next year is going to be a revolutionary year for social media in Uganda. Kahill has witnessed the best social media groundbreaking events in Uganda.…