Communication is both an expressive, message-sending, and a receptive, message-receiving, process. Failure to communicate effectively can be due to a problem on either or both ends of the process. This is what we all aim for with all our work online. So are you tweeting enough per day that those tweets are impactful, meaningful directed with honest and influence? Have you considered how many tweets per day is too many? How many is too few? It should be known that there is no universal truth about the right number of tweets to post per day, but this doesn’t mean there isn’t a right number for your business and your goals. The…
-
-
Deciding When To Create a Social Media Policy And What To Consider
What is a social media Policy? A social media policy is your first line of defence to mitigate risk for both employer and employee. It is something to consider that includes guidelines you need to protect yourself as a company/organisation or as a content/social media manger. Most companies add this in their confidentiality agreement to employees to cover their interactions on social media sites. Jason Falls, a social media strategist at Social Media Explorer LLC in Louisville, Kentucky, thinks companies should have several social media policies. “Part of the problem is that social media policy is a misnomer, it’s more than just telling employees what they can and cannot do on company computers.”…
-
Need Bloggers, Let Them Reach Out To You
As a social media and content marketing person I have had a fair share of finding bloggers to assign specific projects to. Most times when I have project information that I need to reach people or I need certain content to share mainly in regard to personal views and opinions, finding this kind of content is hard because bloggers are so well advertised or collected. I tend to recycle bloggers which is backing boring for the audience it is shared too. As in many fields, customers are always hungry for new fresh information and people. And if you are feeding them with opinions free ideas and views are hungered for to…
-
Social Media is Word of Mouth Marketing. As Simple as That.
I agree with this blog, Social Media is telling your friends about the different things you are doing. The different products you are experimenting on, using and about to buy. It is the cheapest advertising tool there has ever been.
-
Why You Need To Read Privacy Policies On Social Sites
“Welcome to Facebook, Signup Here,” is what welcomed me nine years ago when I was joining Facebook. I signed in as a true human being without reading the privacy policy. What I didn’t know was the amount of useful information I could get from it. Do you read privacy policies before joining social sites? Now that am sorely invested in the understanding of social media and its use, I read policies. A social network’s privacy policy explains how the social network collects and uses the information about people who visit or use the site. This kind of information includes your age, name, town, sex, and any other details you share with the site when you are opening it.…
-
#SocialMedia Trends To Watch In 2014 – #Uganda
Around this time last year, Kahill wrote a blog about what 2013 holds for Social Media Marketing in Uganda. Now as she sat there flipping through her social sites, she realised that next year is going to be a revolutionary year for social media in Uganda. Kahill has witnessed the best social media groundbreaking events in Uganda. She has either been involved and contributed to some of or just watched from the sidelines. Kahill wrote last year in her blog that 2013 would be a breaking point in Uganda’s social media and she was right. 2013 has seen successful social media campaign like #BuyABrick #BuyABuy on twitter under the 40 smiles and…
-
Choosing a Social Media Consultant For Your Brand
A social media consultant is essentially the eyes, ears and voice of your company online. This means you need someone who can raise your brand awareness, deliver traffic to your website, and boost you on line while keeping your company’s reputation on top. So how do you hire the right person?=> First you find out how successful is this person in their own social media networks? It’s very important to know how actively engaged consultants are in their own personal and professional social media networks. If they can’t effectively market themselves on social media, they probably can’t do it for you either. Observe them on Twitter, Facebook and LinkedIn to see if they promptly…
-
How To Know If Your Social Media Platform Is Working For You
The year 2012 has come to an end and Social Media has embraced a number of brands in Uganda because of the hue and cry by many internet pressure pushers and most well stated importances for these brand’s images. These brands have embraced every social media network out there that can work for them but this end of year or close of business year has made these brands have found out that after devoting a lot of resources in to social media promotions, the results are far from encouraging to an extent that some aspects of their social media campaigns will be ended by next year. So looking at what…
-
What 2013 holds for Social Media Marketing (SMM)
So am here thinking if this is how 2012 has been with Social Media, what does 2013 have in store for us and how will it affect our work and brands. I have consultanted my best friend Google and he gave me a lot of review from Mashable to Social Media Examiner but then I found Bryan Brown of SilverPop that I have summarized below in relation to our own brands here in Uganda. In 2013 Social Media will not be looked as a stand alone channel, it will begin to be integrated in to all other channels like Public Relations, Customer Care and Marketing. This will be due to clients becoming more…
-
Social Media Quotes
Early this Black Monday morning before the blues set in, I looked for some inspiration so that I’m well equipped with encouragement , knowledge and power to move on with my day. So I called my best friend Google and asked him to help me with some quotes, Social Media quotes. This friend of mine never disappoints, he empowered me. Below are the good quotes I think will encourage and teach you some things about social media from different people ; “What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.”David Armano “The minute news hits the wires, it becomes a conversation. It’s just a question of how…
