Communication is both an expressive, message-sending, and a receptive, message-receiving, process. Failure to communicate effectively can be due to a problem on either or both ends of the process. This is what we all aim for with all our work online. So are you tweeting enough per day that those tweets are impactful, meaningful directed…
Deciding When To Create a Social Media Policy And What To Consider
What is a social media Policy? A social media policy is your first line of defence to mitigate risk for both employer and employee. It is something to consider that includes guidelines you need to protect yourself as a company/organisation or as a content/social media manger. Most companies add this in their confidentiality agreement to employees to cover…
Need Bloggers, Let Them Reach Out To You
As a social media and content marketing person I have had a fair share of finding bloggers to assign specific projects to. Most times when I have project information that I need to reach people or I need certain content to share mainly in regard to personal views and opinions, finding this kind of content…
Social Media is Word of Mouth Marketing. As Simple as That.
I agree with this blog, Social Media is telling your friends about the different things you are doing. The different products you are experimenting on, using and about to buy. It is the cheapest advertising tool there has ever been.
Why You Need To Read Privacy Policies On Social Sites
“Welcome to Facebook, Signup Here,” is what welcomed me nine years ago when I was joining Facebook. I signed in as a true human being without reading the privacy policy. What I didn’t know was the amount of useful information I could get from it. Do you read privacy policies before joining social sites? Now…
#SocialMedia Trends To Watch In 2014 – #Uganda
Around this time last year, Kahill wrote a blog about what 2013 holds for Social Media Marketing in Uganda. Now as she sat there flipping through her social sites, she realised that next year is going to be a revolutionary year for social media in Uganda. Kahill has witnessed the best social media groundbreaking events in Uganda.…
Choosing a Social Media Consultant For Your Brand
A social media consultant is essentially the eyes, ears and voice of your company online. This means you need someone who can raise your brand awareness, deliver traffic to your website, and boost you on line while keeping your company’s reputation on top. So how do you hire the right person?=> First you find out how…
How To Know If Your Social Media Platform Is Working For You
The year 2012 has come to an end and Social Media has embraced a number of brands in Uganda because of the hue and cry by many internet pressure pushers and most well stated importances for these brand’s images. These brands have embraced every social media network out there that can work for them but…
What 2013 holds for Social Media Marketing (SMM)
So am here thinking if this is how 2012 has been with Social Media, what does 2013 have in store for us and how will it affect our work and brands. I have consultanted my best friend Google and he gave me a lot of review from Mashable to Social Media Examiner but then I found…
Social Media Quotes
Early this Black Monday morning before the blues set in, I looked for some inspiration so that I’m well equipped with encouragement , knowledge and power to move on with my day. So I called my best friend Google and asked him to help me with some quotes, Social Media quotes. This friend of mine never disappoints, he empowered me. Below are the…
Social Media sharing
‘Share my post, Please’, ‘Comment’, ‘Like my post’, ‘Re tweet’; is like ‘Everybody! Stop what you are doing. Tell me how good i look. Like me and tell your friends how good i look.‘ Every day online you get these different requests indirectly and directly. Some you are forced to comment and others you do…
Social Media Lessons
Social media has been around for like 15 years now, it has employed web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” For me social media is a window to the outside world, a window to new knowledge, its education, its communication, sharing,…
Ways To Increase Your Klout Scores
Klout is a tool that seeks to measure and quantify your online influence and determine your “social media reach.” Klout measures the size of your network and how people interact with the content you create. Scores range from 1 to 100: If your score is a 1 you’re probably a kindergarten kid though i doubt that too,…
Instagram For Social Media Marketing
Instagram is a free mobile photo-sharing app with 80 million users and counting. It has seen many changes lately. Instagram was acquired by Facebook in April 2012, launched a redesign on iOS that includes a new “Explore” tab and is rumored to be developing a web presence (so that users can see photos online, not just on the mobile app). Social media management platform…
Finding a Job Using Social Media
The reach of social media is ever-expanding and there are many ways to use social media to research, network, and eventually find a job. Social networking allows job-seekers and employers to reach their target – matching the right person to the right job. Whether you are just thinking about making a job change, looking for…
To Outsource or Not To Outsource Social Media
The benefits of social media and why you need to do it are no longer relevant questions. What matters is how, when and with whom do you have to do it. When companies get started on this, one of the questions most frequently asked is whether social media should be outsourced, or done in-house? There…