A few months ago, I was attending the Thrive Business Owners Breakfast meeting organized by Worship Harvest Ministries under the Harvest Institute School of Practical Business where I had many light bulb moments and sparks of idea development. One of the things that had been keeping me uncomfortable is the question in the title that was asked by one of the facilitators at the breakfast, Dir. Grace Muyiira – the founder of Vine Pharmaceuticals and a franchise coach. He posed that question while talking about a business’s ‘Source of Superior Performance’ which is value capture (what your services or products are perceived to be by the market) and creation (what…
