This is an article I wrote about the need for social media marketing in regard to the Social Media Summit in Uganda for East Africa Business Week that came out yesterday. This post is for those who missed the article in print media. Today, in the business world, there is a constantly growing buzz about social media marketing; and believe it or not, I cannot count on one hand how many people I meet daily that wonder whether ‘social media’ would be the appropriate choice for their businesses. And there is no hesitation from me telling them to stop hiding behind the invisible cloak of wonder and join the…
