advertising Archives - Patricia Kahill's Cogitations

Social Media

Blogging on Facebook

October 28, 2015

After #UgBlogWeek, (still reading and re-visiting those beautiful blogs) I was asked if Facebook can be used as a blogging platform and if so how can one do it. This is what I think in regard to that. And these are not comprehensive views that are a must follow, we all blog for different reasons. So if you are going to start using Facebook as your blog platform, blog meaning; (Picks definition from Google) blog bläɡ/ noun: blog; plural noun: blogs 1. a regularly updated website or web page, typically one run by an individual or small group, that is written in an informal or conversational style. verb: blog; 3rd…

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Patricia Kahill 6 Comments

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One Year as an online freelancer; lessons learnt.

May 26, 2015

If you can’t record or remember your lessons, you learnt nothing from the great experiences life has to offer. Everyday there is something new to learn, to fail at and to aim at. For the last year I have been learning, failing and aiming; below are my lessons learnt…. Never forget your passion – not matter the money or the struggle, if you have passion for what you do, you will enjoy and love it during the bad and good days. Find your niche – do everything until you find that one good thing you are better at. Hold on to that and never let go. That better thing will pay…

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Patricia Kahill 1 Comment

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How Social Media in Uganda will be like in 2015

January 2, 2015

I was called a prophetess on National TV (Urban TV) when I was hosted by the presenter @danmumbere on 31st Dec 2014 on the #tag show, because I wrote a blog in 2013 that predicted what Uganda’s social media will be like in 2014, and I got 75% of my predications right. Check them out here. Now after a great deal of research and analysing what happened in the last two years, I am at it again and I hope I raise my bar to 80% or 85% true predictions. Here goes; 2015 has the opportunity to see Video marketing grow from just fun video of Katoto or the evil…

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Patricia Kahill 4 Comments

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Blogging on Facebook
October 28, 2015

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There Goes Desktop Advertising, Here Comes Mobile Ads

March 14, 2014

Google has been saying this for the last couple of years, how it is making a lot of money out of Mobile adverts more than desktop. Now eMarketer released is saying the shift is on and it is going to cost desktop advertising $1.4 billion loss as most of us search more on mobile than on the desktop. The transition is happening and it is not good for domain investors because mobile clicks pay less than desktop clicks. You know domain investors park these domains, this is what is going to be most affected. So the more traffic on mobile, the more earning there than on desktop – the high the demand the…

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Patricia Kahill 2 Comments

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Social Media is Word of Mouth Marketing. As Simple as That.

February 11, 2014

I agree with this blog, Social Media is telling your friends about the different things you are doing. The different products you are experimenting on, using and about to buy. It is the cheapest advertising tool there has ever been.

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Self Branding; Your Name is Your Brand.

August 23, 2013

When I was growing up, my father used to say that a name was the most important thing in a society. I now agree with him, your name is your brand, it speaks values for you before anyone sees you. “You are your own brand” I always say. My brand is PKahill, it speaks for me and I add value it. It is talked about, judged, tested, measured and documented every day; with all that I have learnt to nurture, care, cultivate and promote it. Before I learnt what self branding meant, I used to use a lot of names online on different blog platforms that now am faced with plagiarism.…

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Patricia Kahill 1 Comment

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