As a writer, I’ve had my fair share of struggles with grammar and typos. It’s a problem that social media, especially Twitter, tends to notice quickly, even before understanding the context of your message. My own typo troubles came to light when I published an unedited blog post that received 500 hits and 150,000 impressions…
Responsible Digital Behaviors
Navigating the Digital World with Kindness and Responsibility Recently I was approached by a young person who requested I talk about online etiquette; how we behave responsibly in the digital world. Today I am going to share in belief what I shared with them. What digital behaviour is about and how you can do it…
Implications of the High Court Ruling on WhatsApp Contracts for Uganda’s Digital Marketing Sector
The High Court in Kampala, Uganda made a novel ruling that affirmed the legal validity of contracts executed through WhatsApp. Judge Patricia Kahigi Asiimwe of the Commercial Division ruled that under the Electronic Transactions Act, the definition of a data message is something that has to be stored by a computer. And then went ahead and…
Shine Online: Unleash Your Inner Magnet
Hey there, fellow dream-chasers and online enthusiasts! 🌟 Today, we’re diving headfirst into the world of building a magnetic online presence. If you’ve ever felt the frustration of being a lone cricket in the vast field of the internet, this one’s for you. Buckle up, because it’s time to stop scrolling and start building –…
The 7 Must-Know Psychologies of Online Marketing
Theories are formulated to explain, predict, and understand phenomena and, in many cases, to challenge and extend existing knowledge within the limits of critical bounding assumptions. In this article you find practical guidelines that make executing online marketing easy as you pick the behaviors of online users which work for you. There is a consumer…
Alternative marketing, the death of cookies
It is important for all businesses to review how they are harnessing the marketing trends so they can apply the latest innovations through the 70:20:10 rule of marketing focus. The rule has it that 70% of the time we focus on things that are very core to our business, 20% is where we are trying…
Difference between B2B and B2C Content, plus other Questions On Content Marketing
Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…
OTT is out and 12% Internet Tax is in, Facebook is still off. What next for your Social Media Marketing?
First, I have to say this, there is no going back to the way things were. There is no going back to normal whatever that was. I believe normal is now, today, this moment, the current situation or environment we are in. We are moving forward. The Covid-19 disruption has already happened, and its effects…
Before you are a Marketer and Communicator, you are a Consumer
For the many years, I have spent online, I have learnt this one lesson and incorporated it into my work. As digital marketing personnel with a specialty in content marketing, I am a consumer, a buyer, a spender, a client too. All of us working in marketing and communications are also a target market. With…
What is Opportunity Tracker?
When this was first mentioned to me I was like this must be something that measures the available opportunities on the market over the available seekers for them and gives a ratio for it. For who is nowadays journeying on conversions and their impact mainly in my digital marketing work, this was the best-fit answer…
On Creating a Remote Working Model for a Company
For 8 years now, I have been running a digital marketing agency called Kahill Insights Company limited (K.I) that focuses on creating engaging and interactive content items that return on clients’ desired outcomes and investments. I started this company out of pure passion and curiosity for how digital platforms connect, market, and build relationships that…
More influencers, less likes and followers in 2020 onwards
Over 1 million new users join social networks each day, and so it will be in 2020. To see what 2020 social media marketing will be like, we have to consider emerging platforms, secured patents, new tactics, and demographic shifts. According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will…
Curated Online Stories about the Africa Block-Chain Conference held in Uganda
Last week on 23rd and 24th May, the Blockchain Association of Uganda with support from the Government of Uganda hosted the Africa Blockchain Conference at the Kampala Serena Hotel. The conference was held under the theme “The role of Blockchain Technology in Africa’s transformation”. The Africa Blockchain Conference aimed at spurring engagement from both the public and…
#PkTechWeekly: Startup Culture Healthy, Digitize Water Infrastructure, Tackling Counterfeit Drugs With MFeyti, #DigiHackAfrica2018,
Tackling Counterfeit Drugs With MFeyti According to Solomon Opio, Capacity Development Lead, Outbox Hub, Mfeyti is a web and mobile-based platform for users to verify the authenticity of drugs/medications given to them. The developers boast of having an artificial intelligence chatbot that guides on how to stay away from counterfeit like the hepatitis B vaccines now causing a storm in…
#PKTechWeekly Huawei Seed for the Future Program, Rate African Startups to Facebook and Google, ZTE and MTN partner to manage 5G in Africa,
Huawei Seed for the Future Program Huawei Seeds for the Future program is a global program that was launched in 2008 with the purpose of seeking out collaborations with local governments, higher education institutes, and other organizations that can select top university students and young government officials working in ICT-related departments; to be offered a…
#PKTechWeekly: Digitizing Supply Chain, Ways Start Ups’ Can Win At PR, Taxify’s General Services in Kampala
How New Startups Can Win at PR Tech journalism has changed so much that some outlets are still struggling to make the transition from print to digital. All the while, the number of startups looking for media attention has surged. There are few reporters covering the growing pool of companies coming up every day in…
How Digital will interact with Content in 2018
2017 closed, what does 2018 have for digital marketers in term of content creation and marketing? It has been some years since I last posted my predictions about the digital field. For the last few days since this year begun, I have had this urge to share what I am looking forward too in this…
#PKTechWeekly: Insurance and Tech, #Swarm17 starts Tomorrow, Fundi Bots Week, Bitcoin Now At $12000, Innovation Exhibition on “Ending Violence against Women and Girls”
Africa insurers must leverage on new technologies to remain relevant MANAGING Director of Africa Reinsurance Corporation (Africa Re), Mr Corneille Karekezi has advised the continent’s insurance industry to leverage on the current technology revolution in order to remain relevant. Speaking at the 25th annual conference of the Federation of Afro-Asian Insurers and Reinsurers in Bahrain…
#PKTechWeekly; Tech for Manufacturing, Taxman and Tech, *252# The Lifestyle, Konnect Africa Wi-fi,
Technology to Compensate for Africa’s Lack of Manufacturing In many parts of the world advanced robotics and 3D printers are seen as a threat to manufacturing jobs. Yet in most of Africa manufacturing has never taken off, contributing just 5% of the continent’s jobs, compared with 15-18% in other developing regions, so robots will not…
#PKTechWeekly Africa’s Election Technology, Tecno Phantom 8 Specs, Uber Free Rides, Africa ain’t Silicon Valley, Culture and Technology
Tecno Phantom 8 Catchy Features The Tecno brand has become a household name in Uganda today after the likes of Nokia and Samsung over the years since it started selling phones well back in 2006. The company was among the very first players that introduced dual-SIM devices to cater for people who want to use…