Africa joined the digital revolution in the late 1990s and has continued through the 2000s, particularly with the rise of mobile technology. The wave of innovation sweeping our continent is reshaping economies, transforming how we connect, and opening doors for millions. Yet, at the heart of this movement—often overlooked and underestimated—stand bold, visionary women. Today,…
Use WhatsApp Marketing to increase revenue, engage customers, and streamline operations. This is the game-changer for your small and medium business’s marketing. Use that app you use to chat with friends and family to grow your business. Do you know that according to the World Population Review, there are approximately 4.7 million WhatsApp users in…
As a writer, I’ve had my fair share of struggles with grammar and typos. It’s a problem that social media, especially Twitter, tends to notice quickly, even before understanding the context of your message. My own typo troubles came to light when I published an unedited blog post that received 500 hits and 150,000 impressions…
Navigating the Digital World with Kindness and Responsibility Recently I was approached by a young person who requested I talk about online etiquette; how we behave responsibly in the digital world. Today I am going to share in belief what I shared with them. What digital behaviour is about and how you can do it…
The High Court in Kampala, Uganda made a novel ruling that affirmed the legal validity of contracts executed through WhatsApp. Judge Patricia Kahigi Asiimwe of the Commercial Division ruled that under the Electronic Transactions Act, the definition of a data message is something that has to be stored by a computer. And then went ahead and…
Hey there, fellow dream-chasers and online enthusiasts! 🌟 Today, we’re diving headfirst into the world of building a magnetic online presence. If you’ve ever felt the frustration of being a lone cricket in the vast field of the internet, this one’s for you. Buckle up, because it’s time to stop scrolling and start building –…
Theories are formulated to explain, predict, and understand phenomena and, in many cases, to challenge and extend existing knowledge within the limits of critical bounding assumptions. In this article you find practical guidelines that make executing online marketing easy as you pick the behaviors of online users which work for you. There is a consumer…
Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…
First, I have to say this, there is no going back to the way things were. There is no going back to normal whatever that was. I believe normal is now, today, this moment, the current situation or environment we are in. We are moving forward. The Covid-19 disruption has already happened, and its effects…