This is an article I wrote about the need for social media marketing in regard to the Social Media Summit in Uganda for East Africa Business Week that came out yesterday. This post is for those who missed the article in print media. Today, in the business world, there is a constantly growing buzz about social media marketing; and believe it or not, I cannot count on one hand how many people I meet daily that wonder whether ‘social media’ would be the appropriate choice for their businesses. And there is no hesitation from me telling them to stop hiding behind the invisible cloak of wonder and join the…
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Choosing a Social Media Consultant For Your Brand
A social media consultant is essentially the eyes, ears and voice of your company online. This means you need someone who can raise your brand awareness, deliver traffic to your website, and boost you on line while keeping your company’s reputation on top. So how do you hire the right person?=> First you find out how successful is this person in their own social media networks? It’s very important to know how actively engaged consultants are in their own personal and professional social media networks. If they can’t effectively market themselves on social media, they probably can’t do it for you either. Observe them on Twitter, Facebook and LinkedIn to see if they promptly…
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Social Media is a Bore.
So am sited here thinking let me brain storm about something interesting regarding my love for social media. Then it hit me Social Media is boring and its nothing new, it is just socialization with great tools to push it higher and blow it in our faces. Social media is boring because its a tool to reach,connect and engage people. And as we already know people can be boring almost all the time, (no offense). We engage people who don’t give feed backs, never respond or communicate. Example People never return calls, reply emails or mail, never early for meetings and if early they are not prepared. If some one fails to…
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Why mixing Social and Marketing is a Mistake.
Today in Uganda we are going Social this means we are advertising, buying, selling, customer caring, relating on Social Media platforms if its not on Facebook, Tweeted and Pinned, it will not get more attention because no one is saying anything about it. This is kind of business is called Social Business; and its affecting all stakeholders from a investor to the last customer. Some have Suggested that all stakeholders adopt to social media platforms to hear voices which contribute to the success of the enterprises but most have failed to realize the differences these platforms can lead to; like Mistaking Social for Marketing. Facebook users and Twitter users are more likely to buy from brands they follow, consequences of…
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What 2013 holds for Social Media Marketing (SMM)
So am here thinking if this is how 2012 has been with Social Media, what does 2013 have in store for us and how will it affect our work and brands. I have consultanted my best friend Google and he gave me a lot of review from Mashable to Social Media Examiner but then I found Bryan Brown of SilverPop that I have summarized below in relation to our own brands here in Uganda. In 2013 Social Media will not be looked as a stand alone channel, it will begin to be integrated in to all other channels like Public Relations, Customer Care and Marketing. This will be due to clients becoming more…
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Social Media Quotes
Early this Black Monday morning before the blues set in, I looked for some inspiration so that I’m well equipped with encouragement , knowledge and power to move on with my day. So I called my best friend Google and asked him to help me with some quotes, Social Media quotes. This friend of mine never disappoints, he empowered me. Below are the good quotes I think will encourage and teach you some things about social media from different people ; “What used to be cigarette breaks could turn into ‘social media breaks’ as long as there is a clear signal and IT isn’t looking.”David Armano “The minute news hits the wires, it becomes a conversation. It’s just a question of how…
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Social Media sharing
‘Share my post, Please’, ‘Comment’, ‘Like my post’, ‘Re tweet’; is like ‘Everybody! Stop what you are doing. Tell me how good i look. Like me and tell your friends how good i look.‘ Every day online you get these different requests indirectly and directly. Some you are forced to comment and others you do on your own will. Considering you are the smart pretty young thing dressed to murder some poor dude but you are not receiving any compliments, what are you to do to achieve them? A lot of this no action phrase is happening online and with social media marketing, you put up a post with hope…
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Social Media Lessons
Social media has been around for like 15 years now, it has employed web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” For me social media is a window to the outside world, a window to new knowledge, its education, its communication, sharing, connecting, trade, relationships, its my world… without it am so bored i can drown myself, commit all sorts of crimes to keep me sane. My extended family who i rarely see actually never visit have nicknamed me ‘Facebook’ because that is where they find out about what is going on with me and can communicate about family…
