Starting a business is like embarking on a grand adventure, akin to the epic journeys of Frodo Baggins or Luke Skywalker. But unlike these heroes, the CEO must navigate a complex landscape, often playing multiple roles simultaneously. This is how it has been and continues to be 11 years later of Kahill Insights – Content Marketing In the words of Michael E. Gerber, author of “The E-Myth Revised,” “People start businesses to get rid of the boss, but none of them want to have a boss.” This paradox highlights the need for a balanced approach, combining the visionary spirit of the entrepreneur, the strategic mind of the manager, and the…
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Blog Your Way to Business Success
In today’s digital age, a strong online presence is essential for businesses of all sizes. One powerful tool I have been using that has helped me achieve it and start relevant is running a blog. By regularly publishing high-quality content, you can attract new customers, build brand loyalty, and establish you as a knowledgeable person as I have witnessed within the 10 years of running this blog for my brand Kahill Insights. The Benefits of Blogging for Your Business Tips for Creating Effective Blog Content Blogging offers numerous benefits for businesses, from increased visibility and customer engagement to enhanced brand awareness and lead generation. Consistently creating high-quality content, you can…
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This Kind of Digital Culture for Digital Transformation
Organizations with a strong digital culture concept where technology and the internet are shaping their way of interaction with humans using digital tools and data-powered insights are the same thing that has been talked about highly for the last now coming to 24 months brought to us by COVID19 effects. Over the weekend, I purposed to catch up on the reports from World Economic Forum that happened in June 2021. I found some informative and insightful views and ideas that were valuable for me. One of these is the report on the digital culture guidebook that is so necessary for this season as we talk digital transformation for our institutions.…
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Building a Business is a Huge Time Commitment
I have been at it for a few months now (like 7 months), after spending two years as a freelancer and I sometimes wonder why I had too. Building a business is like raising a child. In the first year, you are the supply of food and comfort. Without you their system is on the brink to death and no one else can help them. You are the one who knows what clothes are appropriate. Your social life starts to die and the visitors who used to check on you, give excuses that ‘you need to take care of the little one, so we have given you some space’ others you…
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One Year as an online freelancer; lessons learnt.
If you can’t record or remember your lessons, you learnt nothing from the great experiences life has to offer. Everyday there is something new to learn, to fail at and to aim at. For the last year I have been learning, failing and aiming; below are my lessons learnt…. Never forget your passion – not matter the money or the struggle, if you have passion for what you do, you will enjoy and love it during the bad and good days. Find your niche – do everything until you find that one good thing you are better at. Hold on to that and never let go. That better thing will pay…
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Mbarara Identified as one of the unexpected ‘boom towns’ by DHL in Africa
To some it is a small town in the western region of Uganda but not to Charles Brewer, Managing Director of DHL Express Sub-Saharan Africa who said that “considering the plentiful prospects in the agricultural industry, which is Africa’s largest economic sector representing 15% of the continent’s total GDP and more than $100 billion per year(2). It is estimated that more than 60% of the globe’s available and vacant land is situated in SSA(3), which suggests that the sector still offers incredible growth”, in that regard Mbarara has been identified to be a great exporter in Uganda and now identified as “boom town” for DHL. Mbarara is a growing industrial town…
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Why Social Media Marketing? #SMUg14
This is an article I wrote about the need for social media marketing in regard to the Social Media Summit in Uganda for East Africa Business Week that came out yesterday. This post is for those who missed the article in print media. Today, in the business world, there is a constantly growing buzz about social media marketing; and believe it or not, I cannot count on one hand how many people I meet daily that wonder whether ‘social media’ would be the appropriate choice for their businesses. And there is no hesitation from me telling them to stop hiding behind the invisible cloak of wonder and join the…
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The Do's and Don'ts on LinkedIn
I have been on LinkedIn for 4 years now and i have learnt a lot while engaging from that platform. Some of these things i have learnt have helped me find the does and don’t on this platform so that you can move forward in your engagement and connection. The following below are my does and don’t on Linked; DOs a) Share links (using a URL shortener) to interesting articles, websites or video you have found that some individuals in your network might appreciate. Don’t worry about whether all of your connections will find the information equally valuable. Always try to use words that grab the readers and encourage them…
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Using Foursquare to Market And Grow Your Business.
Foursquare is a social media platform that you can use for your own personal use or as an effective strategy of advertising your business. Many businesses large and small are using Foursquare and other social media in order to keep their customers up-to-date on events and to reach out to potential customers. What Is Foursquare? Foursquare is a location-based social media application. It uses maps of local areas to promote social interaction and games. Users can utilize the Foursquare application on their mobile devices to ‘check in’ at businesses and locations they are at. Foursquare is free for users and the trend for ‘checking in’ is still growing. Users can…
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My Social Media Glossary
Attention – I pay attention to my fans and followers on my online community, because i know these are real people. Blog – I don’t care what field you are in, you should be blogging so that you reflect your brand or organization; hence building readership among other thought leaders in your field. Community – Social media is all about communities. Social networks are simply online communities. Engagement, discussion and respect are top priority within these communities. Delete – Don’t! Unless there is graphic content that must be removed, i do not delete what my brand is saying. It negates transparency. So if you host a community where profanity or…
