How Taking a Pause on Your First Day Back Can Set You Up for Success

As we stepped into 2025, I embraced the opportunity of having my first day back at Kahill Insights – Content Marketing coincide with my scheduled day off. This not unexpected break, gave me a chance to pause, recharge, reflect, and recalibrate and set me up for success. Considering, my start of 2025 has been filled…

The Impact of Typos on Social Media Engagement and Algorithm Prioritization

As a writer, I’ve had my fair share of struggles with grammar and typos. It’s a problem that social media, especially Twitter, tends to notice quickly, even before understanding the context of your message. My own typo troubles came to light when I published an unedited blog post that received 500 hits and 150,000 impressions…

digital native.

Responsible Digital Behaviors

Navigating the Digital World with Kindness and Responsibility Recently I was approached by a young person who requested I talk about online etiquette; how we behave responsibly in the digital world. Today I am going to share in belief what I shared with them. What digital behaviour is about and how you can do it…

High Court Ruling on WhatsApp Contracts

Implications of the High Court Ruling on WhatsApp Contracts for Uganda’s Digital Marketing Sector

The High Court in Kampala, Uganda made a novel ruling that affirmed the legal validity of contracts executed through WhatsApp. Judge Patricia Kahigi Asiimwe of the Commercial Division ruled that under the Electronic Transactions Act, the definition of a data message is something that has to be stored by a computer. And then went ahead and…

Shine Online: Unleash Your Inner Magnet

Shine Online: Unleash Your Inner Magnet

Hey there, fellow dream-chasers and online enthusiasts! 🌟 Today, we’re diving headfirst into the world of building a magnetic online presence. If you’ve ever felt the frustration of being a lone cricket in the vast field of the internet, this one’s for you. Buckle up, because it’s time to stop scrolling and start building –…

The 5 Is of Business Basics to Move you in 2023 and Beyond

Whether you are just starting out in the world of entrepreneurship or are a seasoned business owner, it is always helpful to review the basics at the start. In this blog, I will be covering a range of fundamental concepts that are crucial for the success of any business. Most of this blog will have…

CEO Summit Magazine 2020 Features Patricia Kahill

CEO summit Uganda is where growth-oriented corporates challenge, effectuate and expound transformation. It is a platform that uniquely gathers the most influential CEOs, bankers, and investors in the region.  It is a private think tank fluent in solutions, through its Annual CEO Forum and the sector-specific CEO Cluster teams. In 2020, Patricia Kahill a multipotentialite,…

Alternative marketing, the death of cookies

It is important for all businesses to review how they are harnessing the marketing trends so they can apply the latest innovations through the 70:20:10 rule of marketing focus. The rule has it that 70% of the time we focus on things that are very core to our business, 20% is where we are trying…

Difference between B2B and B2C Content, plus other Questions On Content Marketing

Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…