Why Most Digital Marketing Trainings Get the Sequencing Wrong
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Make Social Media Work For You
Click on the link above to watch my interview on how to Make Social Media Work For You. Learn something new today to improve personal branding.
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How Taking a Pause on Your First Day Back Can Set You Up for Success
As we stepped into 2025, I embraced the opportunity of having my first day back at Kahill Insights – Content Marketing coincide with my scheduled day off. This not unexpected break, gave me a chance to pause, recharge, reflect, and recalibrate and set me up for success. Considering, my start of 2025 has been filled with spiritual activities. Welcoming 2025! This break gave me a chance to Now my 2025 intentionalities which are aligned with 5 capitals – Spiritual, Financial, Relational, Intellectual and Physical – are looking at things like With all that in mind, I returned to my office with a clear mindset that is ready to approach challenges…
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The Impact of Typos on Social Media Engagement and Algorithm Prioritization
As a writer, I’ve had my fair share of struggles with grammar and typos. It’s a problem that social media, especially Twitter, tends to notice quickly, even before understanding the context of your message. My own typo troubles came to light when I published an unedited blog post that received 500 hits and 150,000 impressions in a single day. But then I realized something: if you want your message to reach a wider audience on social media, intentionally dropping a wrong word, missing a letter, or misspelling a word can do the trick. And that’s the key, isn’t it? It was really 10 years ago when the above happened to…
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Responsible Digital Behaviors
Navigating the Digital World with Kindness and Responsibility Recently I was approached by a young person who requested I talk about online etiquette; how we behave responsibly in the digital world. Today I am going to share in belief what I shared with them. What digital behaviour is about and how you can do it as a digital native. As a digital marketing consultant and coach, I see amazing things happening online, but there’s also a potential downside. Just like in the real world, the online world can be a mix of good and bad. The good news is, with a few simple practices, we can all make the internet…
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Implications of the High Court Ruling on WhatsApp Contracts for Uganda’s Digital Marketing Sector
The High Court in Kampala, Uganda made a novel ruling that affirmed the legal validity of contracts executed through WhatsApp. Judge Patricia Kahigi Asiimwe of the Commercial Division ruled that under the Electronic Transactions Act, the definition of a data message is something that has to be stored by a computer. And then went ahead and declared that WhatsApp messages are considered legally binding agreements under section 3 of the Contracts Act, as they qualify as data messages created, transmitted, received, or stored through computer systems. This precedent-setting decision emerged from a case filed by Dr. Rodney Mugarura against Paramount Hospital Kampala Limited and its Director, Dr. Simon Begumisa. Dr Mugarura…
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Shine Online: Unleash Your Inner Magnet
Hey there, fellow dream-chasers and online enthusiasts! 🌟 Today, we’re diving headfirst into the world of building a magnetic online presence. If you’ve ever felt the frustration of being a lone cricket in the vast field of the internet, this one’s for you. Buckle up, because it’s time to stop scrolling and start building – your very own online empire awaits! Have you ever posted something online and heard nothing? It’s a feeling many of us know all too well. That moment when you pour your heart into a post and you hit “share,” and then… silence. But fear not, because today marks the end of that quiet symphony. Picture…
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The 5 Is of Business Basics to Move you in 2023 and Beyond
Whether you are just starting out in the world of entrepreneurship or are a seasoned business owner, it is always helpful to review the basics at the start. In this blog, I will be covering a range of fundamental concepts that are crucial for the success of any business. Most of this blog will have what Apostle Moses Mukisa of Worship Harvest Ministries in Uganda shared about in the first 2023 Business Garage. I hope that these principles will serve as a helpful guide for you as you navigate the exciting but sometimes challenging world of business in 2023. To start us off, here are the 5 Is of Business…
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CEO Summit Magazine 2020 Features Patricia Kahill
CEO summit Uganda is where growth-oriented corporates challenge, effectuate and expound transformation. It is a platform that uniquely gathers the most influential CEOs, bankers, and investors in the region. It is a private think tank fluent in solutions, through its Annual CEO Forum and the sector-specific CEO Cluster teams. In 2020, Patricia Kahill a multipotentialite, lover of Jesus Christ, and CEO of Kahill Insights – Content Marketing Agency now an author of ‘Make Social Media Work For You’ book’ featured in the CEO summit magazine, and below is the interview Tell us about Kahill Insights and its work in Uganda; how long have you been here and what have been…
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Alternative marketing, the death of cookies
It is important for all businesses to review how they are harnessing the marketing trends so they can apply the latest innovations through the 70:20:10 rule of marketing focus. The rule has it that 70% of the time we focus on things that are very core to our business, 20% is where we are trying to push the boundaries, the known unknowns; and the last 10% is the true crazy experimental stuff where we figure out how to do uncomfortable things that we are going to fail at more than we will succeed at. But with every success, you build a competitive advantage. This is the long version of the…
