WhatsApp Marketing - Kahill Insights

WhatsApp Marketing Boosts Business Revenue

Use WhatsApp Marketing to increase revenue, engage customers, and streamline operations. This is the game-changer for your small and medium business’s marketing. Use that app you use to chat with friends and family to grow your business. Do you know that according to the World Population Review, there are approximately 4.7 million WhatsApp users in…

digital native.

Responsible Digital Behaviors

Navigating the Digital World with Kindness and Responsibility Recently I was approached by a young person who requested I talk about online etiquette; how we behave responsibly in the digital world. Today I am going to share in belief what I shared with them. What digital behaviour is about and how you can do it…

High Court Ruling on WhatsApp Contracts

Implications of the High Court Ruling on WhatsApp Contracts for Uganda’s Digital Marketing Sector

The High Court in Kampala, Uganda made a novel ruling that affirmed the legal validity of contracts executed through WhatsApp. Judge Patricia Kahigi Asiimwe of the Commercial Division ruled that under the Electronic Transactions Act, the definition of a data message is something that has to be stored by a computer. And then went ahead and…

Shine Online: Unleash Your Inner Magnet

Shine Online: Unleash Your Inner Magnet

Hey there, fellow dream-chasers and online enthusiasts! 🌟 Today, we’re diving headfirst into the world of building a magnetic online presence. If you’ve ever felt the frustration of being a lone cricket in the vast field of the internet, this one’s for you. Buckle up, because it’s time to stop scrolling and start building –…

The Smuggler’s Manifesto and its Implications on Innovation

The smuggler’s manifesto is a document that was leaked online by an anonymous source, claiming to be a member of a global network of smugglers who operate in the shadows of the law. The manifesto reveals the methods, motives, and philosophy of the smugglers, who claim to be providing a valuable service to humanity by…

What is the Logic behind your services and products as a business owner?

A few months ago, I was attending the Thrive Business Owners Breakfast meeting organized by Worship Harvest Ministries under the Harvest Institute School of Practical Business where I had many light bulb moments and sparks of idea development. One of the things that had been keeping me uncomfortable is the question in the title that…

Alternative marketing, the death of cookies

It is important for all businesses to review how they are harnessing the marketing trends so they can apply the latest innovations through the 70:20:10 rule of marketing focus. The rule has it that 70% of the time we focus on things that are very core to our business, 20% is where we are trying…

Difference between B2B and B2C Content, plus other Questions On Content Marketing

Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…

OTT is out and 12% Internet Tax is in, Facebook is still off. What next for your Social Media Marketing?

First, I have to say this, there is no going back to the way things were. There is no going back to normal whatever that was. I believe normal is now, today, this moment, the current situation or environment we are in. We are moving forward. The Covid-19 disruption has already happened, and its effects…