In today’s digital age, a strong online presence is essential for businesses of all sizes. One powerful tool I have been using that has helped me achieve it and start relevant is running a blog. By regularly publishing high-quality content, you can attract new customers, build brand loyalty, and establish you as a knowledgeable person…
Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…
Have no job yet but you are good with online activities? I have a solution for you, Turn yourself into a walking billboard. With this you invest a great deal of time into your personal brand and abilities. It also means you will need to focus on different ways to turn yourself into an industry expert or thought…
As a social media and content marketing person I have had a fair share of finding bloggers to assign specific projects to. Most times when I have project information that I need to reach people or I need certain content to share mainly in regard to personal views and opinions, finding this kind of content…
I have been doing this for two years creating content for brands and campaigns and I have realized that many brands can’t create content that can make them revenue or even prompt their clients to engage back with them. Content creation and marketing is not an easy thing as most people think, mainly if you…
Around this time last year, Kahill wrote a blog about what 2013 holds for Social Media Marketing in Uganda. Now as she sat there flipping through her social sites, she realised that next year is going to be a revolutionary year for social media in Uganda. Kahill has witnessed the best social media groundbreaking events in Uganda.…