2017 closed, what does 2018 have for digital marketers in term of content creation and marketing? It has been some years since I last posted my predictions about the digital field. For the last few days since this year begun, I have had this urge to share what I am looking forward too in this space. When I used to do this, it helped me direct my work and move forward with the current trend, focus on the new skills, technologies and ideas that were predicted to happen. It helped me get to work. So today here are my predictions on how digital will interact with content in 2018; a.…
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How to Drive Social Media Interest for Your Content
We all like listening to good stories that relates to us and expand our knowledge about life. A well told story will get you the audience and an engaging one at that. An audience that is hungry for more of the things you are talking about. In most cases when you start your story you have identified the need for it to be heard. Meaning there is a problem, a situation and your story is the solution. But as all problems, there are hard to resolve, they are difficult, challenging and outmost dangerous. To solve a problem you need to have decided to do so. Don’t identify a problem and…
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Why Social Media Marketing? #SMUg14
This is an article I wrote about the need for social media marketing in regard to the Social Media Summit in Uganda for East Africa Business Week that came out yesterday. This post is for those who missed the article in print media. Today, in the business world, there is a constantly growing buzz about social media marketing; and believe it or not, I cannot count on one hand how many people I meet daily that wonder whether ‘social media’ would be the appropriate choice for their businesses. And there is no hesitation from me telling them to stop hiding behind the invisible cloak of wonder and join the…
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How To Create Content For Your Brand That Sells
I have been doing this for two years creating content for brands and campaigns and I have realized that many brands can’t create content that can make them revenue or even prompt their clients to engage back with them. Content creation and marketing is not an easy thing as most people think, mainly if you are creating content for online consumption. Online marketing is driven by content and this content has to engage, interact and make money for your brand. This kind of marketing is in a format that involves the creation and sharing of media and publishing content in order to acquire customers. If you have no real strategy…
