Alternative marketing, the death of cookies

It is important for all businesses to review how they are harnessing the marketing trends so they can apply the latest innovations through the 70:20:10 rule of marketing focus. The rule has it that 70% of the time we focus on things that are very core to our business, 20% is where we are trying…

The 7 Must-Know Psychologies of Online Marketing

Theories are formulated to explain, predict, and understand phenomena and, in many cases, to challenge and extend existing knowledge within the limits of critical bounding assumptions. In this article you find practical guidelines that make executing online marketing easy as you pick the behaviors of online users which work for you. There is a consumer…

CEO Summit Magazine 2020 Features Patricia Kahill

CEO summit Uganda is where growth-oriented corporates challenge, effectuate and expound transformation. It is a platform that uniquely gathers the most influential CEOs, bankers, and investors in the region.  It is a private think tank fluent in solutions, through its Annual CEO Forum and the sector-specific CEO Cluster teams. In 2020, Patricia Kahill a multipotentialite,…

The 4Cs of Self-Leadership as per Dr. Clare Gakenia– Dine and Dream

Self-leadership, is the practice of understanding who you are, identifying your desired experiences, and intentionally guiding yourself toward them. This is something I have come to like in conversations I have with myself and others. Who are you, what do you want to be and how are you being it? Self-leadership helps one understand their…

Upskilling for shared prosperity in Uganda

Upskilling for Shared Prosperity is a call to action. It makes the economic case for providing employees with learning and development opportunities to expand their horizons while minimizing skills gaps. Due to the disconnect between current education programs and the skills employers, the need today and the future to look at upskilling as an advantage to…

The Different Forms of Mental Illness Treatments

There are three contributors to mental illness and each has its own form of treatment. These contributors include Biological, Psychological, and Social which were written about in-depth in the Causes of mental illness and their diagnosis technique. Below are the treatment measures to use. So, for Biological factors treatments, they are traditionally divided into four…

Causes of Mental Illness – Biopsychosocial Model

According to Dr. Kenneth Kalinaki from the Ministry of Health Uganda, the causes of mental illness can be investigated with the biopsychosocial model which states that the workings of the body, mind, and environment all affect each other. According to this model, none of these factors in isolation is sufficient to lead definitively to health or…

Difference between B2B and B2C Content, plus other Questions On Content Marketing

Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…

Team Of Teams Dynamics, The New Rules of Engagement for a Complex World

One of my goals this year is to read at least 30 books for personal and business growth, including those for the leadership course I am taking. One of these is Team of Teams: New Rules of Engagement for a Complex World by General Stanley McChrystal. In the book the good General describes a team…

This Kind of Digital Culture for Digital Transformation

Organizations with a strong digital culture concept where technology and the internet are shaping their way of interaction with humans using digital tools and data-powered insights are the same thing that has been talked about highly for the last now coming to 24 months brought to us by COVID19 effects. Over the weekend, I purposed…

OTT is out and 12% Internet Tax is in, Facebook is still off. What next for your Social Media Marketing?

First, I have to say this, there is no going back to the way things were. There is no going back to normal whatever that was. I believe normal is now, today, this moment, the current situation or environment we are in. We are moving forward. The Covid-19 disruption has already happened, and its effects…

KEEP YOUR FAITH KAHILL

Keep the Faith

So many things about our lives right now may seem like they are completely out of our control. Life is suddenly full of questions. What was once normal, has been turned upside down by an unexpected deaths, diagnosis, lost jobs, a financial crisis in your home or business, a challenging education plan, the elimination of…

How are you using the ‘Dunamis’ you were given?

Each of us has been entrusted with something. Something great and wonderful. One that adds value to the world we are living in now. Now that we are more desperate for certainty, we shouldn’t take anything for granted. Think about the story Jesus told: each servant was given money according to his ability. The word…