To some it is a small town in the western region of Uganda but not to Charles Brewer, Managing Director of DHL Express Sub-Saharan Africa who said that “considering the plentiful prospects in the agricultural industry, which is Africa’s largest economic sector representing 15% of the continent’s total GDP and more than $100 billion per year(2). It is estimated that more than 60% of the globe’s available and vacant land is situated in SSA(3), which suggests that the sector still offers incredible growth”, in that regard Mbarara has been identified to be a great exporter in Uganda and now identified as “boom town” for DHL. Mbarara is a growing industrial town…
-
-
I'm An African Consumer, You Should Understand Me
I am an African consumer; therefore you should understand me and stop pushing stupid and silly products in my face because you think I need them. What happened to understanding my needs as a consumer before you flood our markets with fake and lame goods? Instead of hiring my continent’s people who understand my needs more properly, you send ‘expatriates’ who have no idea what I need or even what matters to me and then you call it ‘development’? Adock Ingram’s Managing Executive – Africa, Mr Kofi Amegashie once wrote: “To understand any consumer, you have to put yourself in his or her shoes. That’s why you need people who…
