Whether you are just starting out in the world of entrepreneurship or are a seasoned business owner, it is always helpful to review the basics at the start. In this blog, I will be covering a range of fundamental concepts that are crucial for the success of any business. Most of this blog will have what Apostle Moses Mukisa of Worship Harvest Ministries in Uganda shared about in the first 2023 Business Garage. I hope that these principles will serve as a helpful guide for you as you navigate the exciting but sometimes challenging world of business in 2023. To start us off, here are the 5 Is of Business…
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To Outsource or Not To Outsource Social Media
The benefits of social media and why you need to do it are no longer relevant questions. What matters is how, when and with whom do you have to do it. When companies get started on this, one of the questions most frequently asked is whether social media should be outsourced, or done in-house? There is no one right answer, of course. Instead there is understanding the pros and cons of both choices . As a rule of sorts, social media strategy, customer engagement and responses to conversations for a brand are ideally done in-house. Social media isn’t a jazzy, it’s a new-age initiative. Social media marketing strategy needs to…
