For the many years, I have spent online, I have learnt this one lesson and incorporated it into my work. As digital marketing personnel with a specialty in content marketing, I am a consumer, a buyer, a spender, a client too. All of us working in marketing and communications are also a target market. With that insight and always at the back of my head, I have realized that I have a story to tell about my experiences, complaints, and purchasing power. That when I approach consumers as a company representative, I shouldn’t forget the dynamics of relationship building and consumer behavior. I shouldn’t stop thinking like consumers and start…
