How New Startups Can Win at PR

Tech journalism has changed so much that some outlets are still struggling to make the transition from print to digital. All the while, the number of startups looking for media attention has surged. There are few reporters covering the growing pool of companies coming up every day in the technology sector.  Start-Ups need to tell their stories but there are few outlets investing in that kind of journalism.

To make good on using smaller outlets and win founders must let go of the idea that they have to land a ton of high-profile press to make the impact they want.  Founders should be looking at reaching more people because the real win is getting your message in front of the right people.

Invest in bloggers who have invested in reporting development in the tech startup sector. The more attention you pay them, the more the growth of your relationship will be and credible coverage of your components.

Don’t do retainer PR, invest in your own execution. Particularly if you’re at an enterprise company, or not needing to get a huge press round to reach your goals, you can run your own PR strategy. Think about PR the way you think about a product. You would evaluate all the same things to craft a good product. Now, your challenge is to craft a story that resonates with them. This is where everything has to start, regardless of whether you’re working with an agency or not.

A four-step plan for Start-Up who choose to do it for themselves;
1. Create your strategy.
2. Write down the headlines you want in advance.
3. Really, truly, cut out all the jargon.
4. Make relationships that transcend launch.

But you choose to go the agency way, here what you should do;
1. Choose who to pitch carefully. Use the following to help in your selection;
> Pinpoint your intended audience.
>Pick smaller publications.
>Background check reporters.
>Research your readers.
> Craft and time your angle.

Other ways you can win as a startup include;
-> Resonate with reporters. Hold meetups and keep up with them regularly. Don’t get frustrated and bitter when your stories are not run but continue growing your relationship.
-> Land the dismount on your pitch. Let your story have a differentiation and a timed approach. Don’t just send anyhow, have them scheduled in the appropriate time when people are considered to be on their tables.
-> Prioritize founder outreach.
-> Make it easy.

Digitising The Supply Chain In An Exponential World 

It has been seen and noticed that supply chain management are feeling the brunt of accelerating their business environment further complicated by increasing customer demands for efficiency, personalization, and convenience without digitalizing leads to complications. Slow manual processes based on inconsistent information across functional areas spell death for modern supply chain management, with an inability to adapt in real time to changing demands leading to subpar customer service and potential attrition.

To address these risks, companies are increasingly looking to digitize their supply chains by implementing a cloud-based digital platform that optimizes traditional ERP processes while integrating new exponential technologies.

Cloud-based platforms that enable real-time decision making based on accurate big data – generated through traditional processes as well as the growing prevalence of sensors – and predictive analytics powered by machine learning is changing the way companies approach supply chain management. Accenture predicts that the SaaS for supply chain management market will reach US$4.4-billion in 2018, driven by a need to simplify and optimize today’s complex global supply chain networks.

The exponential technologies driving supply chain innovation include Big data matched with real-time predictive analytics which enables large-scale scenario analysis to give COOs the power to conduct accurate demand forecasting, capacity planning, and advanced procurement with a focus on collaborative optimization.

The digital transformation imperative enables companies to integrate, embed intelligence, and visualize all supply chain processes from supplier to customer. This opens the door to live inventory management through a redesigned data model that finally provides true transparency on inventory flows. Placing a digital core at the center of all supply chain management processes further enables expansive “what-if” and scenario planning to identify opportunities for meeting potential market demand with high levels of service at low cost.

The business outcomes of digitizing the supply chain leverage rule-based allocation check-ins in a single system to ensure the needs of strategic customers are always met. Up-to-date inventory management ensures realistic fulfillment commitments and real-time order confirmations, with advanced segmentation techniques driving business profitability in unprecedented ways. This is done with exponential technologies such as IoT, big data, predictive analytics and machine learning integrated to the SAP S/4HANA digital platform.

Taxify’s Services in Kampala

Taxify is considered Europe, and Africa’s fastest-growing ride-sharing platform alongside Uber and Safe Boda in Uganda launched with hundreds of drivers signed up to the platform and ready to accept rides anywhere in the city.

On its launch, it gave discounts of 15% to riders where the fares were to start at UGX950, UGX600 per Km, UGX150 per minute, while the minimum price was UGX4,500. Taxify then takes only 15% commission from its drivers, which is far lower than the 25% that
competitors take. The lower commission allows Taxify to offer both lower prices for riders and more take-home pay for drivers.

About their service, they said they were in Kampala to supplement and not replace for efficiency’s sake under the city authorities’ regulatory arm.  They also said that had no price surges in the city yet and have no limit to service coverage.  Riders can pick up anyone their radius which is 1.2km average pickup distance. This means where there is a rider, a driver, internet and a car, one can have a trip.

Taxify also said they are better because they treat drivers better, commissions are lower
meaning drivers get to keep more of the money. They listen to drivers as well and use their feedback to better their service. For riders, they offer more affordable rates. Lower rates and lower commissions mean riders pay less and drivers earn more.

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Patricia Kahill

Patricia Kahill is a multipotentialite Christian entrepreneur, Content Marketing Coach and founder of the Content Marketing agency, Kahill Insights that helps business owners create engaging and interactive content items for digital platforms with a focus on returning a desired outcome. Patricia was the producer of SlamDunk Basketball Talk a show on House of Talent online TV, a former fellow at Harvest Institute for leadership and now an assessor there, and an alumnus of the YELP class of 2017. A member of the BNI Integrity chapter and African Women Entrepreneur Cooperative. She is driven by passion and curiosity, been taking every opportunity that has been given to her with an ambition of stamping her footprint on the world.

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