CEO Summit Magazine 2020 Features Patricia Kahill

CEO summit Uganda is where growth-oriented corporates challenge, effectuate and expound transformation. It is a platform that uniquely gathers the most influential CEOs, bankers, and investors in the region.  It is a private think tank fluent in solutions, through its Annual CEO Forum and the sector-specific CEO Cluster teams. In 2020, Patricia Kahill a multipotentialite,…

Alternative marketing, the death of cookies

It is important for all businesses to review how they are harnessing the marketing trends so they can apply the latest innovations through the 70:20:10 rule of marketing focus. The rule has it that 70% of the time we focus on things that are very core to our business, 20% is where we are trying…

Difference between B2B and B2C Content, plus other Questions On Content Marketing

Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…

More influencers, less likes and followers in 2020 onwards

Over 1 million new users join social networks each day, and so it will be in 2020. To see what 2020 social media marketing will be like, we have to consider emerging platforms, secured patents, new tactics, and demographic shifts. According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will…

The dying ideas in Notebooks

‘Keep a notebook with you and jot down anything new’ Question is when do you read those jotted down new things? With social media, reading noted things in books is becoming a hard thing. As already seen concentrating to read a good book is becoming a problem for many, then what about jotted down notes?…

Why Social Media Marketing? #SMUg14

This is an article I wrote about the need for social media marketing in regard to the Social Media Summit in Uganda for East Africa Business Week that came out yesterday. This post is for those who missed the article in print media.   Today, in the business world, there is a constantly growing buzz…

5 Indicators That You Are Tweeting The Right Tweets

Communication is both an expressive, message-sending, and a receptive, message-receiving, process. Failure to communicate effectively can be due to a problem on either or both ends of the process. This is what we all aim for with all our work online. So are you tweeting enough per day that those tweets are impactful, meaningful directed…

Deciding When To Create a Social Media Policy And What To Consider

What is a social media Policy? A social media policy is your first line of defence to mitigate risk for both employer and employee. It is something to consider that includes guidelines you need to protect yourself as a company/organisation or as a content/social media manger. Most companies add this in their confidentiality agreement to employees to cover…

WhatsAppDoc, TwitterDoc, FacebookDoc: The social media Revolution.

‘The future of medicine is in using the available technologies to treat as many patients as a doctor can’ – The Medical Concierge Group are using that quote to better many Ugandans’ health , mainly the youth by delivering medical consultation form wherever their are using Social Media channels like Whatsapp , Facebook and twitter…

Facebook is learning the hard way that with great data comes great responsibility

How much of your information have you given to the social sites that, their are using for their A/B tests to better their companies performances and advertising pitches? Robert Galbraith below writes about the tough responsibilities such sites have… but I also think you have a responsibility as a user to watch what you share…

#Sex And #Technology

Let me begin this post with a quote, “Preparing children and young people for the transition to adulthood has always been one of humanity’s great challenges, with human sexuality and relationship at its core. Today, in a world with AIDS, how we meet this challenge is our most important opportunity in breaking the trajectory of the epidemic.” Michel Sidibé, Executive Director, UNAIDS…