Organizations with a strong digital culture concept where technology and the internet are shaping their way of interaction with humans using digital tools and data-powered insights are the same thing that has been talked about highly for the last now coming to 24 months brought to us by COVID19 effects. Over the weekend, I purposed…
I have been at it for a few months now (like 7 months), after spending two years as a freelancer and I sometimes wonder why I had too. Building a business is like raising a child. In the first year, you are the supply of food and comfort. Without you their system is on the…
If you can’t record or remember your lessons, you learnt nothing from the great experiences life has to offer. Everyday there is something new to learn, to fail at and to aim at. For the last year I have been learning, failing and aiming; below are my lessons learnt…. Never forget your passion – not…
To some it is a small town in the western region of Uganda but not to Charles Brewer, Managing Director of DHL Express Sub-Saharan Africa who said that “considering the plentiful prospects in the agricultural industry, which is Africa’s largest economic sector representing 15% of the continent’s total GDP and more than $100 billion per year(2).…
This is an article I wrote about the need for social media marketing in regard to the Social Media Summit in Uganda for East Africa Business Week that came out yesterday. This post is for those who missed the article in print media. Today, in the business world, there is a constantly growing buzz…
I have been on LinkedIn for 4 years now and i have learnt a lot while engaging from that platform. Some of these things i have learnt have helped me find the does and don’t on this platform so that you can move forward in your engagement and connection. The following below are my does…
Foursquare is a social media platform that you can use for your own personal use or as an effective strategy of advertising your business. Many businesses large and small are using Foursquare and other social media in order to keep their customers up-to-date on events and to reach out to potential customers. What Is Foursquare?…
Attention – I pay attention to my fans and followers on my online community, because i know these are real people. Blog – I don’t care what field you are in, you should be blogging so that you reflect your brand or organization; hence building readership among other thought leaders in your field. Community –…
So you have been posting tweets, updates about your brand and you have received some commentaries, replies, retweets but you are not sure of how many people you have reached with your posts and who were really interested in what you were saying. The formulas below can help you figure it out as a brand…
For the last 3 years i have been marketing products, services and talent, and these tips have helped me move forward in my work. I have been combining them from the day i started marketing and referring back to them for guidance. So now as am making sure my roots dig deep in to Social Media away…