Difference between B2B and B2C Content, plus other Questions On Content Marketing

Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…

OTT is out and 12% Internet Tax is in, Facebook is still off. What next for your Social Media Marketing?

First, I have to say this, there is no going back to the way things were. There is no going back to normal whatever that was. I believe normal is now, today, this moment, the current situation or environment we are in. We are moving forward. The Covid-19 disruption has already happened, and its effects…

Before you are a Marketer and Communicator, you are a Consumer

For the many years, I have spent online, I have learnt this one lesson and incorporated it into my work. As digital marketing personnel with a specialty in content marketing, I am a consumer, a buyer, a spender, a client too. All of us working in marketing and communications are also a target market. With…

What is Opportunity Tracker?

When this was first mentioned to me I was like this must be something that measures the available opportunities on the market over the available seekers for them and gives a ratio for it. For who is nowadays journeying on conversions and their impact mainly in my digital marketing work, this was the best-fit answer…

On Creating a Remote Working Model for a Company

For 8 years now, I have been running a digital marketing agency called Kahill Insights Company limited (K.I) that focuses on creating engaging and interactive content items that return on clients’ desired outcomes and investments. I started this company out of pure passion and curiosity for how digital platforms connect, market, and build relationships that…

More influencers, less likes and followers in 2020 onwards

Over 1 million new users join social networks each day, and so it will be in 2020. To see what 2020 social media marketing will be like, we have to consider emerging platforms, secured patents, new tactics, and demographic shifts. According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will…

Curated Online Stories about the Africa Block-Chain Conference held in Uganda

Last week on 23rd and 24th May, the Blockchain Association of Uganda with support from the Government of Uganda hosted the Africa Blockchain Conference at the Kampala Serena Hotel. The conference was held under the theme “The role of Blockchain Technology in Africa’s transformation”. The Africa Blockchain Conference aimed at spurring engagement from both the public and…

#PkTechWeekly: Startup Culture Healthy, Digitize Water Infrastructure, Tackling Counterfeit Drugs With MFeyti, #DigiHackAfrica2018,

Tackling Counterfeit Drugs With MFeyti According to Solomon Opio, Capacity Development Lead, Outbox Hub, Mfeyti is a web and mobile-based platform for users to verify the authenticity of drugs/medications given to them. The developers boast of having an artificial intelligence chatbot that guides on how to stay away from counterfeit like the hepatitis B vaccines now causing a storm in…

#PKTechWeekly Huawei Seed for the Future Program, Rate African Startups to Facebook and Google, ZTE and MTN partner to manage 5G in Africa,

Huawei Seed for the Future Program Huawei Seeds for the Future program is a global program that was launched in 2008 with the  purpose of seeking out collaborations with local governments, higher education institutes, and other organizations that can select top university students and young government officials working in ICT-related departments; to be offered a…

How Digital will interact with Content in 2018

2017 closed, what does 2018 have for digital marketers in term of content creation and marketing? It has been some years since I last posted my predictions about the digital field. For the last few days since this year begun, I have had this urge to share what I am looking forward too in this…

#PKTechWeekly: Insurance and Tech, #Swarm17 starts Tomorrow, Fundi Bots Week, Bitcoin Now At $12000, Innovation Exhibition on “Ending Violence against Women and Girls”

Africa insurers must leverage on new technologies to remain relevant MANAGING Director of Africa Reinsurance Corporation (Africa Re), Mr Corneille Karekezi has advised the continent’s insurance industry to leverage on the current technology revolution in order to remain relevant. Speaking at the 25th annual conference of the Federation of Afro-Asian Insurers and Reinsurers in Bahrain…

#PKTechWeekly; Tech for Manufacturing, Taxman and Tech, *252# The Lifestyle, Konnect Africa Wi-fi,

Technology to Compensate for Africa’s Lack of Manufacturing In many parts of the world advanced robotics and 3D printers are seen as a threat to manufacturing jobs. Yet in most of Africa manufacturing has never taken off, contributing just 5% of the continent’s jobs, compared with 15-18% in other developing regions, so robots will not…

#PKTechWeekly Africa’s Election Technology, Tecno Phantom 8 Specs, Uber Free Rides, Africa ain’t Silicon Valley, Culture and Technology

  Tecno Phantom 8 Catchy Features The Tecno brand has become a household name in Uganda today after the likes of Nokia and Samsung over the years since it started selling phones well back in 2006. The company was among the very first players that introduced dual-SIM devices to cater for people who want to use…

#PkTechWeekly; Ways Tech Is Improving Your Health, SnapChat’s rival Musical.ly, Legal Aspects Behind Artificial Intelligence, Netflix at 50million subscribers,

Netflix hit 50.85 million subscribers in the USA Its now bigger than cable TV in US. Leichtman Research found that the video-streaming service now has 50.85 million subscribers, while there are just 48.61 million customers reported by the top cable providers in the country. This doesn’t make it bigger than TV as a whole (the…

#PKTechWeekly; $5 For Online Addresses, PitchDrive, Nokia’s Brick, Tech to Fight Hunger,

PitchDrive is a three week, five-city European tech hub tour across London, Amsterdam, Berlin, Zurich and Paris This partnership will bring 15 elite African tech companies together to pitch to investors, explore international opportunities and learn about frontier technology markets. It’s organised by Co-creation Hub (CcHUB), a technology innovation center in Nigeria and Google for Entrepreneurs.…

#PKTechWeekly: Democratize Disruption, Online Banking Safety, WWC, QwiCart

Should Democracy come to Disruption? Today’s disruptive businesses is win because they constantly look for ways to work smarter and improve their customers’ lives, and because they are flexible enough to do so. Because they’re born in the cloud, these companies can quickly respond to changing customer needs, whether that means rolling out a new service…

#PKTechWeekly: Factories Should Float in Space, Facebook’s GoFundMe Feature, SnapChat Identity Crisis …

We Need To Say Goodbye To Third-World Communication When networks fail, manufacturers can’t access the inventory data they need to respond to RFPs. Healthcare organisations can’t deliver patient information or test results to the point of care, or empower practitioners with the clinical systems they rely on. Financial services companies can’t process transactions. VoIP and…

#PKTechWeekly: Open Innovation, TweetDeck Subscription, Google Vs Symantec, Personal Branding

The future of innovation is about access not ownership Most organisations need to wake up to the idea that innovation is about access and collaboration, not ownership. There is a clear business case for recycling the abundance of technologies and outcomes of user and market experiments from adjacent industries. In the hyped start-up scene, everybody…