Theories are formulated to explain, predict, and understand phenomena and, in many cases, to challenge and extend existing knowledge within the limits of critical bounding assumptions. In this article you find practical guidelines that make executing online marketing easy as you pick the behaviors of online users which work for you. There is a consumer…
It is important for all businesses to review how they are harnessing the marketing trends so they can apply the latest innovations through the 70:20:10 rule of marketing focus. The rule has it that 70% of the time we focus on things that are very core to our business, 20% is where we are trying…
Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…
First, I have to say this, there is no going back to the way things were. There is no going back to normal whatever that was. I believe normal is now, today, this moment, the current situation or environment we are in. We are moving forward. The Covid-19 disruption has already happened, and its effects…
For the many years, I have spent online, I have learnt this one lesson and incorporated it into my work. As digital marketing personnel with a specialty in content marketing, I am a consumer, a buyer, a spender, a client too. All of us working in marketing and communications are also a target market. With…
When this was first mentioned to me I was like this must be something that measures the available opportunities on the market over the available seekers for them and gives a ratio for it. For who is nowadays journeying on conversions and their impact mainly in my digital marketing work, this was the best-fit answer…
For 8 years now, I have been running a digital marketing agency called Kahill Insights Company limited (K.I) that focuses on creating engaging and interactive content items that return on clients’ desired outcomes and investments. I started this company out of pure passion and curiosity for how digital platforms connect, market, and build relationships that…
Over 1 million new users join social networks each day, and so it will be in 2020. To see what 2020 social media marketing will be like, we have to consider emerging platforms, secured patents, new tactics, and demographic shifts. According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will…
Last week on 23rd and 24th May, the Blockchain Association of Uganda with support from the Government of Uganda hosted the Africa Blockchain Conference at the Kampala Serena Hotel. The conference was held under the theme “The role of Blockchain Technology in Africa’s transformation”. The Africa Blockchain Conference aimed at spurring engagement from both the public and…
Tackling Counterfeit Drugs With MFeyti According to Solomon Opio, Capacity Development Lead, Outbox Hub, Mfeyti is a web and mobile-based platform for users to verify the authenticity of drugs/medications given to them. The developers boast of having an artificial intelligence chatbot that guides on how to stay away from counterfeit like the hepatitis B vaccines now causing a storm in…
Huawei Seed for the Future Program Huawei Seeds for the Future program is a global program that was launched in 2008 with the purpose of seeking out collaborations with local governments, higher education institutes, and other organizations that can select top university students and young government officials working in ICT-related departments; to be offered a…
How New Startups Can Win at PR Tech journalism has changed so much that some outlets are still struggling to make the transition from print to digital. All the while, the number of startups looking for media attention has surged. There are few reporters covering the growing pool of companies coming up every day in…
2017 closed, what does 2018 have for digital marketers in term of content creation and marketing? It has been some years since I last posted my predictions about the digital field. For the last few days since this year begun, I have had this urge to share what I am looking forward too in this…
Africa insurers must leverage on new technologies to remain relevant MANAGING Director of Africa Reinsurance Corporation (Africa Re), Mr Corneille Karekezi has advised the continent’s insurance industry to leverage on the current technology revolution in order to remain relevant. Speaking at the 25th annual conference of the Federation of Afro-Asian Insurers and Reinsurers in Bahrain…
Technology to Compensate for Africa’s Lack of Manufacturing In many parts of the world advanced robotics and 3D printers are seen as a threat to manufacturing jobs. Yet in most of Africa manufacturing has never taken off, contributing just 5% of the continent’s jobs, compared with 15-18% in other developing regions, so robots will not…
Tecno Phantom 8 Catchy Features The Tecno brand has become a household name in Uganda today after the likes of Nokia and Samsung over the years since it started selling phones well back in 2006. The company was among the very first players that introduced dual-SIM devices to cater for people who want to use…
Netflix hit 50.85 million subscribers in the USA Its now bigger than cable TV in US. Leichtman Research found that the video-streaming service now has 50.85 million subscribers, while there are just 48.61 million customers reported by the top cable providers in the country. This doesn’t make it bigger than TV as a whole (the…
PitchDrive is a three week, five-city European tech hub tour across London, Amsterdam, Berlin, Zurich and Paris This partnership will bring 15 elite African tech companies together to pitch to investors, explore international opportunities and learn about frontier technology markets. It’s organised by Co-creation Hub (CcHUB), a technology innovation center in Nigeria and Google for Entrepreneurs.…
Attention is the most valuable resource in the world right now and for many more years to come. Attention is currently more valuable than gold, than oil, than anything we ever thought of as important. Attention is even more expensive than sugar. At the end of the day, your legacy will come down to how…
Should Democracy come to Disruption? Today’s disruptive businesses is win because they constantly look for ways to work smarter and improve their customers’ lives, and because they are flexible enough to do so. Because they’re born in the cloud, these companies can quickly respond to changing customer needs, whether that means rolling out a new service…