A new infographic has been published by Finances Online regarding the things we look for on social media and segmented them between genders. We all know why we are on social, why we engage with it the way we do, but do you know that we differ in the way we use it and what…
There Goes Desktop Advertising, Here Comes Mobile Ads
Google has been saying this for the last couple of years, how it is making a lot of money out of Mobile adverts more than desktop. Now eMarketer released is saying the shift is on and it is going to cost desktop advertising $1.4 billion loss as most of us search more on mobile than on the desktop.…
Top Revenue Opportunities In The Mobile Economy #MEA2014
As the Mobile East Africa conference has ended today in Nairobi, Kenya… I have learnt a number of things by just following this hashtag #MEA2014. The most interesting presentation from the conference was Tomi T Ahonen who said that ‘Mobile data is the black gold of 21st century’. Tomi is an Author, a mobile and digital…
Does the new iPhone lack innovation?
Recently Apple launched its new range of iPhone 5c and iPhone 5S and the questions being asked are where is the innovation? Everyone had a lot of expectations from the new iPhone gadgets, from the price range to appearance and technology improvement. This is because this the company that first had an MPs player, a…