There Goes Desktop Advertising, Here Comes Mobile Ads

Google has been saying this for the last couple of years, how it is making a lot of money out of Mobile adverts more than desktop.

Now eMarketer released is saying the shift is on and it is going to cost desktop advertising $1.4 billion loss as most of us search more on mobile than on the desktop.

The transition is happening and it is not good for domain investors because mobile clicks pay less than desktop clicks. You know domain investors park these domains, this is what is going to be most affected.

So the more traffic on mobile, the more earning there than on desktop – the high the demand the higher the supply the higher earnings – the traffic becomes more mobile centric and a lower cost per click.

eMarketer estimates that desktop search ad spending will drop $1.4 billion this year, a decrease of 9.4% from 2013, while mobile search will increase 82.3% year over year. Mobile search will total $9.02 billion, compared with $13.57 billion for desktop search. Overall, US spending on advertising served to desktops and laptops will decline 2.4% in 2014 to $32.39 billion, down from $33.18 billion in 2013.

Here is a picture to explain this further but it is US based but you can relate from wherever you are.

Patricia Kahill

Patricia Kahill is a Digital Systems Architect, faith-driven entrepreneur, and founder of the Kahill Insights Group[; a seven-company ecosystem built at the intersection of technology, human behavior, and purpose. Over two decades she has trained 10,000+ individuals across Africa, authored three books, and built a multi-platform community of 75,000+ subscribers. She currently leads the Kahill Digital Marketing School, equipping the next generation of digital professionals across Uganda and the wider region.