My One Year Lessons As A Content Marketer

It has been one year since I choose this path. It is not something I learnt in school, it is a career path I taught myself with guidance from people who knew what it was all about. Stephen Musoke, Michael Niyitegeka and James Makumbi I salute you. In my one year I have learnt that;…

#SocialMedia Trends To Watch In 2014 – #Uganda

Around this time last year, Kahill wrote a blog about what 2013 holds for Social Media Marketing in Uganda. Now as she sat there flipping through her social sites, she realised that next year is going to be a revolutionary year for social media in Uganda. Kahill has witnessed the best social media groundbreaking events in Uganda.…

Facebook Friend-zoned By Snap Chat Until Maybe Next Year…

It is Friday. Hmm Okay, nice. Opens laptop and looks for technology and development related News. She goes through News Republic and Feedly, ‘yeah, yeah Samsung and Apple are up against each other again. I wonder why they can’t just join arms and resources, become SamApple Inc or Corporation’ she thought. From her understanding, technologies…

Self Branding; Your Name is Your Brand.

When I was growing up, my father used to say that a name was the most important thing in a society. I now agree with him, your name is your brand, it speaks values for you before anyone sees you. “You are your own brand” I always say. My brand is PKahill, it speaks for…

Understanding Tweet Ups

I have been to a number of these, some were informal and others were formal. Indirect ones were more of meet ups with tweeps to catch up which ended up being tweetups. Then the direct ones were actually organised by different brands, campaigns, individuals and organisations. What Are TweetUps? These are real life meetings organised…

Choosing a Social Media Consultant For Your Brand

A social media consultant is essentially the eyes, ears and voice of your company online. This means you need someone who can raise your brand awareness, deliver traffic to your website, and boost you on line while keeping your company’s reputation on top. So how do you hire the right person?=> First you find out how…

Using Foursquare to Market And Grow Your Business.

Foursquare is a social media platform that you can use for your own personal use or as an effective strategy of advertising your business. Many businesses large and small are using Foursquare and other social media in order to keep their customers up-to-date on events and to reach out to potential customers. What Is Foursquare?…

Measuring Social Media Marketing Content

So you have been posting tweets, updates about your brand and you have received some commentaries, replies, retweets but you are not sure of how many people you have reached with your posts and who were really interested in what you were saying. The formulas below can help you figure it out as a brand…