Earlier a few weeks last month I was hosted by Runis Media for an online TweetChat on Twitter about Content Creation and Marketing under the hashtag #RMTweetChat. Below is the script of how it went. Question 1. What is content marketing? Patricia Kahill: Content Marketing is the creation of collateral and other informational materials, and…
I am not saying don’t go on vacation/holiday, for crying out loud I am preparing to go on my 5th one this year in a few months; I am saying save some money for the future when you are not able to toil the same way you are now. The quest to attain a comfortable…
We all like listening to good stories that relates to us and expand our knowledge about life. A well told story will get you the audience and an engaging one at that. An audience that is hungry for more of the things you are talking about. In most cases when you start your story you…
I was called a prophetess on National TV (Urban TV) when I was hosted by the presenter @danmumbere on 31st Dec 2014 on the #tag show, because I wrote a blog in 2013 that predicted what Uganda’s social media will be like in 2014, and I got 75% of my predications right. Check them out…
Created by Column Five and Marketo
Have no job yet but you are good with online activities? I have a solution for you, Turn yourself into a walking billboard. With this you invest a great deal of time into your personal brand and abilities. It also means you will need to focus on different ways to turn yourself into an industry expert or thought…
As a social media and content marketing person I have had a fair share of finding bloggers to assign specific projects to. Most times when I have project information that I need to reach people or I need certain content to share mainly in regard to personal views and opinions, finding this kind of content…
I have been doing this for two years creating content for brands and campaigns and I have realized that many brands can’t create content that can make them revenue or even prompt their clients to engage back with them. Content creation and marketing is not an easy thing as most people think, mainly if you…
It has been one year since I choose this path. It is not something I learnt in school, it is a career path I taught myself with guidance from people who knew what it was all about. Stephen Musoke, Michael Niyitegeka and James Makumbi I salute you. In my one year I have learnt that;…
Around this time last year, Kahill wrote a blog about what 2013 holds for Social Media Marketing in Uganda. Now as she sat there flipping through her social sites, she realised that next year is going to be a revolutionary year for social media in Uganda. Kahill has witnessed the best social media groundbreaking events in Uganda.…