Understanding Tweet Ups

I have been to a number of these, some were informal and others were formal. Indirect ones were more of meet ups with tweeps to catch up which ended up being tweetups. Then the direct ones were actually organised by different brands, campaigns, individuals and organisations. What Are TweetUps? These are real life meetings organised…

Choosing a Social Media Consultant For Your Brand

A social media consultant is essentially the eyes, ears and voice of your company online. This means you need someone who can raise your brand awareness, deliver traffic to your website, and boost you on line while keeping your company’s reputation on top. So how do you hire the right person?=> First you find out how…

Using Foursquare to Market And Grow Your Business.

Foursquare is a social media platform that you can use for your own personal use or as an effective strategy of advertising your business. Many businesses large and small are using Foursquare and other social media in order to keep their customers up-to-date on events and to reach out to potential customers. What Is Foursquare?…

My Social Media Glossary

Attention – I pay attention to my fans and followers on my online community, because i know these are real people. Blog – I don’t care what field you are in, you should be blogging so that you reflect your brand or organization; hence building readership among other thought leaders in your field. Community –…

Measuring Social Media Marketing Content

So you have been posting tweets, updates about your brand and you have received some commentaries, replies, retweets but you are not sure of how many people you have reached with your posts and who were really interested in what you were saying. The formulas below can help you figure it out as a brand…

Social Media Quotes

Early this Black Monday morning before the blues set in, I looked for some inspiration so that I’m well equipped with encouragement , knowledge and power to move on with my day. So I called my best friend Google and asked him to help me with some quotes, Social Media quotes. This friend of mine never disappoints, he empowered me. Below are the…

Social Media Lessons

Social media has been around for like 15 years now, it has employed web- and mobile-based technologies to support interactive dialogue and “introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” For me social media is a window to the outside world, a window to new knowledge, its education, its communication, sharing,…