Google has been saying this for the last couple of years, how it is making a lot of money out of Mobile adverts more than desktop.

Now eMarketer released is saying the shift is on and it is going to cost desktop advertising $1.4 billion loss as most of us search more on mobile than on the desktop.

The transition is happening and it is not good for domain investors because mobile clicks pay less than desktop clicks. You know domain investors park these domains, this is what is going to be most affected.

So the more traffic on mobile, the more earning there than on desktop – the high the demand the higher the supply the higher earnings – the traffic becomes more mobile centric and a lower cost per click.

eMarketer estimates that desktop search ad spending will drop $1.4 billion this year, a decrease of 9.4% from 2013, while mobile search will increase 82.3% year over year. Mobile search will total $9.02 billion, compared with $13.57 billion for desktop search. Overall, US spending on advertising served to desktops and laptops will decline 2.4% in 2014 to $32.39 billion, down from $33.18 billion in 2013.

Here is a picture to explain this further but it is US based but you can relate from wherever you are.

emarketerdigitaladspend

Patricia Kahill

Patricia Kahill is a multipotentialite Christian entrepreneur founder of the 8 years old Digital Marketing agency, Kahill Insights Company Limited that helps business owners create engaging and interactive content items for digital platforms with a focus on return on investment. Patricia is currently the producer of SlamDunk Basketball Talk a show on House of Talent online TV, a fellow at Harvest Institute for leadership, and alumni of the YELP class of 2017. She is driven by passion and curiosity with an ambition of stamping her footprint on the world.

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