For the many years, I have spent online, I have learnt this one lesson and incorporated it into my work. As digital marketing personnel with a specialty in content marketing, I am a consumer, a buyer, a spender, a client too. All of us working in marketing and communications are also a target market. With…
On Creating a Remote Working Model for a Company
For 8 years now, I have been running a digital marketing agency called Kahill Insights Company limited (K.I) that focuses on creating engaging and interactive content items that return on clients’ desired outcomes and investments. I started this company out of pure passion and curiosity for how digital platforms connect, market, and build relationships that…
More influencers, less likes and followers in 2020 onwards
Over 1 million new users join social networks each day, and so it will be in 2020. To see what 2020 social media marketing will be like, we have to consider emerging platforms, secured patents, new tactics, and demographic shifts. According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will…
To Outsource or Not To Outsource Social Media
The benefits of social media and why you need to do it are no longer relevant questions. What matters is how, when and with whom do you have to do it. When companies get started on this, one of the questions most frequently asked is whether social media should be outsourced, or done in-house? There…