5 Indicators That You Are Tweeting The Right Tweets

Communication is both an expressive, message-sending, and a receptive, message-receiving, process. Failure to communicate effectively can be due to a problem on either or both ends of the process. This is what we all aim for with all our work online. So are you tweeting enough per day that those tweets are impactful, meaningful directed…

My Social Media Glossary

Attention – I pay attention to my fans and followers on my online community, because i know these are real people. Blog – I don’t care what field you are in, you should be blogging so that you reflect your brand or organization; hence building readership among other thought leaders in your field. Community –…

Measuring Social Media Marketing Content

So you have been posting tweets, updates about your brand and you have received some commentaries, replies, retweets but you are not sure of how many people you have reached with your posts and who were really interested in what you were saying. The formulas below can help you figure it out as a brand…