As a social media and content marketing person I have had a fair share of finding bloggers to assign specific projects to.
Most times when I have project information that I need to reach people or I need certain content to share mainly in regard to personal views and opinions, finding this kind of content is hard because bloggers are so well advertised or collected. I tend to recycle bloggers which is backing boring for the audience it is shared too.
As in many fields, customers are always hungry for new fresh information and people. And if you are feeding them with opinions free ideas and views are hungered for to make a good analysis about your product or service.
So I have found a way, Why not let the bloggers find us? We need them as their need us.
With the opt-in option, bloggers apply to be part of an influencer network or blogger outreach program in which I can assign them different projects and also makes sure that they actually want to work on a particular project or with a brand.
This helps to break down who can work on what project and who can’t and develops a database for bloggers.
It saves time on research and makes it ready out to bloggers with the right affinity. Also helps you assign blogs to people who capable to write about different topics.
When setting up a form for bloggers to fill out, ask for things that makes it easy for you to vet them such as:
- Twitter handle, FB page link and other social presences.
- Link to blog.
- Ask how many visits they get per month (traffic data).
- Links to posts that fit well with your brand (most important).
- Ask in their words why they like you and want to work with you.
With this you are maximising online business and marking it fun for your audience.
Here is an example of this;