I am an African consumer; therefore you should understand me and stop pushing stupid and silly products in my face because you think I need them. What happened to understanding my needs as a consumer before you flood our markets with fake and lame goods? Instead of hiring my continent’s people who understand my needs more properly, you send ‘expatriates’ who have no idea what I need or even what matters to me and then you call it ‘development’? Adock Ingram’s Managing Executive – Africa, Mr Kofi Amegashie once wrote: “To understand any consumer, you have to put yourself in his or her shoes. That’s why you need people who…
