LEAD COURAGEOUSLY

“If you want to know if you’re a leader, turn around and see if anyone is following.” That makes sense first take. Leaders should have followers, but as you think about it more something smells funky about that philosophy. The belief that the best leaders have the most followers is faulty in it’self because the…

More influencers, less likes and followers in 2020 onwards

Over 1 million new users join social networks each day, and so it will be in 2020. To see what 2020 social media marketing will be like, we have to consider emerging platforms, secured patents, new tactics, and demographic shifts. According to Andrew Ng, the chief scientist at Baidu, 50% of searches by 2020 will…