Before you are a Marketer and Communicator, you are a Consumer

For the many years, I have spent online, I have learnt this one lesson and incorporated it into my work. As digital marketing personnel with a specialty in content marketing, I am a consumer, a buyer, a spender, a client too. All of us working in marketing and communications are also a target market. With…

What is Opportunity Tracker?

When this was first mentioned to me I was like this must be something that measures the available opportunities on the market over the available seekers for them and gives a ratio for it. For who is nowadays journeying on conversions and their impact mainly in my digital marketing work, this was the best-fit answer…