Attention is the most valuable resource in the world right now and for many more years to come. Attention is currently more valuable than gold, than oil, than anything we ever thought of as important. Attention is even more expensive than sugar. At the end of the day, your legacy will come down to how much attention you got, how much you gave away and how much you kept. You can be the most intelligent, smartest, most handsome or beautiful, most hardworking but if I beat you at the game of attention, I will have won! No question about that. The best musician, the best doctor, the best engineer, all…


