Okay so what do I mean with that title – let me first break it down with what those two phrases mean. “Likes” these show people who clicked the like button on your Facebook page either via the promotion competition you are running or through connections who have shared. You should know that people who like your page but may never come back. “People Talking About This” is the actual number of people who are engaged and interacting with your Facebook page. It is data in Facebook Insights which sometimes is referred to as “Storytellers.” Facebook introduced “People Talking About This” in October 2012 , but that metric is still unclear…
