So you have been posting tweets, updates about your brand and you have received some commentaries, replies, retweets but you are not sure of how many people you have reached with your posts and who were really interested in what you were saying. The formulas below can help you figure it out as a brand and as a person who posts for fun were combined by Gay Moran and below is my understanding of them. Yes some Mathematics is need all avenues.
How To Find Out If Your Facebook Fans Are Really Interested In The Content You Are Posting?
This formula helps to answer questions like “I’ve liked your Facebook page, but am I motivated to stay engaged with it”? You are going to get a lot of fans but it takes interesting content to glue them to your page. If they are only liking and not coming back, you are collecting numbers not giving reason for them to come back.This percentage, which should be between 2-5% for your brand or page, indicates if you are giving a reason for your followers to engage.
Figuring Out If Your Twitter Content Is Relevant Enough to Maintain Interest With Your Followers?
Content is king and if it is ‘royally relevant’, then you will engage your followers to keep them coming back for more. The by-product is a larger network with whom to communicate! More followers! Be ready to answer this question “ I’ve decided to follow your analytics page, but are you really giving me relevant content?” Because relevant information keeps tweeps following and glued thus make sure you reduce the number of un-followers and increase the one of followers.
How Sharable Is Your Twitter Content?
Sharing in social media is the most important to a marketeer, it mean his content is being shared and his brand is getting noticed and understood. Content sharing is a vote of confidence in a brand about the content that brand shares. This is what you want your followers to say “I value your retail content enough to pass it on to my own network. It’s my vote of confidence!”. This can be bested used by you around the end of the month like now.
Is Some Of Your Twitter Content More Interesting And Valued Than Others?
Here is all about comparing relevancy and valve of your content on a relative basis against gross number basis. This determination will help you rate how your followers compare your editorial vs others, The decision to optimize your messaging will then lay with you. With the retweets per tweet calculation, you want to be increasing this ratio month over month.
How Much Of Your Facebook Messages are Actually Being Seen By Your Followers?
If you build it (your Facebook page) and they come that does not mean the will ever come back again, you need to find them or keep them there. Most of Facebook fans never return to a brand’s page. This low revisit number means that you have to make your number work harder to break through into the news feed, which is not easy but doable. You want to ensure your content leverages video, graphics and other ways to break through to at least 25% of your followers feeds.Are Your Tweets Really Engaging?
Your followers see a lot of tweets and they place their vote for the most valuable and engaging with clicks. Twitter engagement is measured by clicks curated-content and those that click with a call-to-action in a campaign. with this one can gauge how engaging they tweets are and if they are performing well against others.
How Needy Is Your Following Strategy?
Why is it that when follow someone in your industry but they do not follow you back? You can’t start to improve on this challenge until you know how many are not following you back. It’s not that you want everyone to follow you back but you do want the potential influencers to follow you. Take this percentage and move toward a smaller percentage month over month by employing an influencer outreach strategy.
Are You A Follower And Not A Thought Leader?
Perception is a reality and your position as a thought leader needs to be managed! This ratio help you with this question “what do tweeps think of my” management? By having ratio between 2 and 3 you are moving toward the right amount of people that you follow. For instance, the @mtnugandacare account has a ratio of 3.74, making it to be perceived as a thought leader and a resource that adds value to the B2C(BusinessToCommunity) social conversation.
Every brand would prepare to avoid being too unattached (i.e., all followers and no one that it follows) since that is not supporting the ‘dialog’ or ‘two-way conversation strategy. Someone who looks at your follow-to-follower ratio and sees a nice balance of the two will think that there is the potential for great relationship versus being just tweeted to.
Are You Paying Attention To The Facebook Posts That Your Fans Like Best?
If the fans are talking number its a great indicator of how engaging your collective content is. However, what do you do if you want to start to maximize that engagement? You start bucketing your content into 3-4 types: video, graphics, pictures, polls and text. Then follow the above formula to determine what type of content is driving interaction among your fans. With this insight, you can answer your followers need for a particular type of content and requests to give them more.
These formulas can help you with your social media content reporting and analyzing how influential you are on these sites. With this you can measure which are your real consumer and what products they like.
Give me feedback if you find this useful or even when its not its not useful. If you have any questions about the formulas please do ask.
Happy Holidays.
